Google Ads Management
Google Ads puts your business at the top of search results immediately, for a cost per click. Management starts at $900 per month including GST, separate from your ad budget. The account is opened in your name and stays yours.
Management fee only. Your advertising budget is paid directly to Google and is never marked up by us.
All prices are in Australian dollars and include GST.What google ads actually involves
Google Ads is paid search: you bid to appear for specific searches and pay when someone clicks. Unlike SEO it works immediately and stops immediately. Managed well it is a predictable way to buy enquiries; managed badly it is a fast way to spend money on clicks that were never going to convert.
What's included
- Account setup or audit
- A new account in your name, or a review of the one you have. You keep ownership either way.
- Keyword and negative-keyword strategy
- Choosing what to bid on matters, but excluding the wrong searches usually saves more money than anything else.
- Ad writing and testing
- Multiple ads per group, tested against each other rather than guessed at.
- Landing page guidance
- Where the click lands decides whether it converts. We advise, and can build if needed.
- Conversion tracking
- Set up properly before spending begins. Without it you are buying clicks, not enquiries, and cannot tell the difference.
- Ongoing management
- Bids, budgets, search terms and negatives reviewed regularly.
- Monthly reporting
- Spend, clicks, cost per enquiry, and what changed.
How it works
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Goals and budget
What a customer is worth to you decides what a click is worth.
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Tracking first
Conversion tracking is configured before any money is spent.
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Build
Campaign structure, keywords, negatives and ads.
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Launch and watch
The first fortnight needs the closest attention — that is when the wasted spend is found.
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Optimise
Ongoing refinement against cost per enquiry, not clicks.
Is this right for you?
A good fit when
- You need enquiries now rather than in six months.
- People actively search for what you sell.
- You know roughly what a customer is worth, so a sensible budget can be set.
Probably not when
- Your budget is very small. Below roughly $500 per month in ad spend there is rarely enough data to optimise on.
- Your margins cannot support a cost per click in a competitive category.
- You want a permanent asset — that is SEO. Ads stop the day you stop paying.
Common questions
01 How much does Google Ads management cost?
Our management starts at $900 per month including GST, and that is separate from your advertising budget, which you pay directly to Google. Australian agencies commonly charge either a flat fee or a percentage of ad spend, typically 10-20%. We prefer a flat fee because a percentage rewards an agency for spending more of your money.
02 How much should I spend on ads?
It depends on what a customer is worth and how competitive your category is. Below roughly $500 per month there is usually too little data to optimise properly. We would rather tell you a budget is too small than take it.
03 Who owns the Google Ads account?
You do. It is opened under your billing and your ownership, and if we part ways you keep the account, the history and the data. An agency that will not do this is holding your account as leverage.
04 Do you mark up my ad spend?
No. Your advertising budget goes to Google directly. We charge a management fee and nothing else.
05 Should I do Google Ads or SEO first?
If you need enquiries immediately, ads. If you are building for the long term and can wait, SEO. If you can afford both, ads produce enquiries while SEO compounds underneath — and the search-term data from ads makes the SEO work better.
Related services
Talk to us about google ads.
A conversation about what you need and whether we're the right fit. No charge, no obligation.