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Straight answers to the questions people actually ask before hiring an agency — what things cost, how long they take, and how to tell whether you are being sold something you do not need.
What people actually ask
How Much Does SEO Cost in Australia? (2026 Guide)
Most Australian small businesses pay between $800 and $5,000 per month for SEO. Under $800 you are usually buying a token amount of labour; above $5,000 you are generally in competitive national markets or enterprise work. Our own retainers start at $1,200 per month including GST.
Read ↗ SEOHow Long Does SEO Take to Work? An Honest Timeline
Expect three to six months before movement is meaningful, and around twelve months before the compounding really shows. New websites take longer than established ones. Anyone promising results in weeks is describing either an unusually easy market or something you would rather not have done to your site.
Read ↗ SEOSEO vs Google Ads: Which Should You Use?
Google Ads buys visibility immediately and stops the moment you stop paying. SEO takes three to six months and then keeps working. If you need enquiries this month, use Ads. If you are building a durable asset, use SEO. If you can afford both, Ads produce enquiries while SEO compounds underneath.
Read ↗ SEOHow to Spot a Bad SEO Agency: 9 Red Flags
The clearest warning signs are guaranteed rankings, refusing to give you ownership of your own Google accounts, long lock-in contracts, and reporting that shows activity rather than outcomes. Any one of these is worth a hard question; two together is usually enough to walk away.
Read ↗ Web DesignHow Much Does a Website Cost in Australia?
A professional small-business website in Australia typically costs between $2,500 and $15,000 as a one-off project. DIY builders start near zero, and e-commerce or custom functionality runs higher. Our fixed-scope builds start at $2,500 including GST.
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