Pressat is a UK-based press release distribution service, offering a range of public relations services including translation, copywriting, and access to a media database with over 1.4 million contacts. Their user-friendly platform allows customers to opt for pay-per-release, monthly, or annual subscriptions, with most features consistent across all packages. They also offer a variety of add-ons at extra costs.
Key Features:
- National and global distribution.
- Multimedia support.
- Targeted circuits based on geographic location and sector.
- Detailed performance analytics.
- 24/7 customer support via email and live chat.
The Cost:
- It’s like choosing a game plan: pay per story, monthly, or get a bundle.
- Pay As You Go: £110 (about $150) per story.
- Monthly Plan: £290 (around $390) for 5 stories a month.
- Bundle: £880 (close to $1,190) for 10 stories.
Advantages:
- Press releases are syndicated through numerous partners, including Thomson Reuters and Dow Jones Factiva.
- Embedded videos and documents can be included at no extra cost.
- Over 33,000 media professionals subscribe to Pressat.
- Quick online press release upload and distribution.
- Editorial team reviews press releases before distribution.
- Press release translation services.
Disadvantages:
- Extra costs for U.S.-based companies to reach U.S. news sources.
- Additional charges for changes to press releases older than one month.
- No press release templates provided.
- Less focus on SEO enhancements compared to some competitors.
How Pressat Works:
- Pressat doesn’t just send your news anywhere. They’re smart about it, sending it to people who might be really interested.
- They have connections with over 33,000 journalists and bloggers.
- Plus, they use technology to match your news with the right people.
Steps to Send Your Press Release:
- Create an Account: Just like signing up for a game or a social media site.
- Write Your Press Release: This is your news story. Make it interesting!
- Upload and Send: Put your story on Pressat’s website and choose who should see it.
- Track How It Does: After sending, you can see how many people are reading and sharing your story.
SEO and Pressat:
- SEO means making sure people can find your story on Google.
- Pressat is good for this because they send your story to lots of reputable websites in the UK.
- They help with keywords – these are like secret codes that make your story easier to find online.
Pricing starts at £110.00 +VAT per release, with various subscription options available. Pressat is considered valuable for its editorial support, detailed reports, and press release writing and translation services. However, some users find the pricing steep. Compared to competitors like Business Wire and Newswire, Pressat offers more affordable rates, translation services, and embedded multimedia at no extra cost.
